Brand Priming

Brand Priming

The power of brands can seem mysterious; why does the mention Nike have so much more influence than a lesser-known brand? How do we manage our brands to have that power? I wonder that all the time, and you may too. One of the reasons branding works is because of brand...
Making a Brand Memorable & Recognizable

Making a Brand Memorable & Recognizable

There are some brand names you recognize the minute you hear them. Creating a well-known brand isn’t only for large corporations. You can probably think of at least one lawyer in your area right now because they’ve branded themselves in an interesting way, e.g., Joe...
How To Write An About Page to Establish E-A-T

How To Write An About Page to Establish E-A-T

Expertise, Authoritativeness, and Trustworthiness are feelings you want to inspire with the About Page on your website. Do you wish you could get more traffic to your website from Google searches? A low E-A-T score is a common barrier that keeps sites from appearing...
How To Write A Guide For Your Industry

How To Write A Guide For Your Industry

As a web designer, I have worked with hundreds of clients and all of them would like more traffic and engagement on their website. An easy suggestion to make is: they should post an industry analysis. They are great for SEO, useful for clients, and establish the brand...
Industry 4.0

Industry 4.0

How Industry 4.0 Makes Our Businesses Better Manufacturing is changing at a rapid pace, thanks to advancements in technology. It’s beyond replacing a few workers with robots. Today’s industry is all about a fourth Industrial Revolution (4.0) in...